Target doesn't apply The Scanner Price Accuracy Voluntary Code. I bought a pack of Belkin iphone5 screen guard. The price tag shown is 14.99 but the cash register showed 19.99. I told the customer service the price is not right. He made a price adjustment but refused to give me discount.
I forward my concerns to head office. They replied as following:
Target has a longstanding commitment to deliver our Expect More. Pay Less.® brand promise to all of our guests. Target has the systems and pricing tools in place to ensure our stores are accurately priced and it is our priority to make sure our guests are satisfied.
Should a pricing discrepancy arise, Target cashiers are empowered to correct discrepancies between an advertised price and the price scanned right in the lane to make it right for our guests.
Providing our Expect More. Pay Less.® brand promise to our Canadian guests is our top priority. We plan to accomplish this during the same time we establish our new teams, systems and processes in Canada.
We believe we have the responsibility to fully establish ourselves while delivering our unique Target brand shopping experience before participating in industry initiatives such as this one.
Target has the systems and pricing tools in place to ensure our stores are accurately priced and it is our priority to ensure our guests leave happy.
Thanks for writing.
Target Guest Relations